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The artist contributes twenty-five thousand pounds Mercury Prize to grassroots music venues

The singer accepting the award in the North East
Sam Fender won the Mercury Prize in October in the North East

The artist has given the entirety of his twenty-five thousand pound Mercury Prize prize money to the trust for venues, which functions to save the United Kingdom's small live music spots.

He was awarded the award on October 16 as his third album People Watching was declared the best record of the past year.

The musician has chosen to give the cash to the trust, in recognition of the vital role local spots fulfilled in his early career.

"I personally couldn't be pursuing this success if it weren't for all the gigs I did around the area, and beyond, when I was beginning," said the artist. "These spaces are iconic, but they are facing challenges."

Since the start of 2023, over 150 of these spaces have shut down – approximately 16 percent of the whole industry in the UK.

Over the past year, top acts such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its efforts to support the industry, by including a small levy to their ticket prices, which benefits independent venues.

He also took part, generating over £100k on his live tour to assist numerous small stages across the UK.

The money supported locations that were confronting potential shutdown due to challenges caused by floods, fires and personal losses, as well as licensing issues, conflicts and sound issues.

Other venues received financial assistance in improving infrastructure and technical equipment that positively impacted musicians and concertgoers.

"The idea that revenue from performances in large arenas helps the smaller venues, where it all starts for performers like me, is just common sense," Sam Fender has stated.

The band Pulp performing
They are one example who contributed their honor prize money to charity

He is not the first artist to donate his award prize money to good deeds.

When Pulp won the prize in the year 1996 for their record their work, vocalist the singer declared that the band would contribute their winnings to the non-profit War Child.

That year, musician she divided her bounty between several good causes, including the NSPCC and a Sickle Cell charity.

"Additionally, I donated a grand to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was a child and they needed new equipment," the artist shared with outlets.

In recent years, the band donated their prize money to the local youth club that supported their act, as well as other local music groups.

Additionally 1994 winners the group gave their prize to a charity for MS after a close contact was identified with the disease.

"The victory was quite enough," remarked artist the singer. "The cash was the cherry on top but we didn't need the cherry, because we had the cake. So our winning touched somebody else's life."

Last week, the MVT announced it had saved several local spots in the South East, by transferring them to community ownership.

The Joiners in that area and the second in the city were bought under the community ownership program, which is funded by the arts council and enthusiasts who buy "stakes" in the buildings.

About the author

Christina Smith

A seasoned business strategist with over 15 years of experience in UK market analysis and corporate development.

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